How Does Google Decide the Bid Cost Per Click?

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How does Google decide the bid cost per click?

Google Ads works on a Bidding System. Marketers basically bid for specific keywords for their adverts to appear on good positions. The more competition, the more likely the Cost-Per-Click will be higher, as there are more people bidding for Top Positions, the less competition, the fewer people picking up the bidding price. So it all comes down to the people, competitive markets usually contain higher bids than lower competitive markets…

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