What Is the Purpose of the Core Values of a Company?

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What is the purpose of the core values of a company? How do the core values of a company come out?

These days, with so much money spent on advertising, too many people think that "company core values" are something t can change whenever t want a new company image. Marketing agencies are very bad at this - t go into a company and tell them "your new company core values are now about this...". In reality, company core values do not, and should not change. T are the basis, foundation, and reason of being for the company. Key business decisions will be made based on the company's core values. The company culture will be in some ways defined by core values. If you change your core values, you change the way you make business decisions, and your company culture will go through a period of confusion and often self-contradiction. Company or brand image on the other hand can change, and is often updated from time to time. Company/brand image is an expression of the core values, but that expression can come in many forms, and emphasis can be placed on different areas. It is core values that drive the company/brand image, not the other way round. So whatever you choose, remember. core values are the basis of your company. If your company has been in operation for some time already, you already have values, but you may not have been aware of them - t are the factors that guide your business decisions. For example, if you ever had to decide between quality and value, then you would have used your core values to make that decision. And be aware that core values are distinct from company or brand image. If you hire a marketing agency, DO NOT LET THEM CHANGE YOUR CORE VALUES if you only want them to update your company or brand image. There are too many marketing agencies, and online blogs/advice columns that claim t can turn a company around by changing core values. Take a look at this list of core values. Company Culture. An Inside Look at 100 Core Values from 15 Winning Companies and remember that these are distinct from company image. These values may sound simple, but t outline the focus and priority that the company places on them. The best examples of core values, are the ones you've already been using to run your business. You should focus on discovering those rather than trying to impose some new ones on the company.

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This would mean that Chris had a low level of competitiveness within the company…so he was not held accountable to it.